What 2020 Digital Marketing Trends are Relevant to B2B?

December 31, 2019

What 2020 Digital Marketing Trends are Relevant to B2B?

As a marketer, I’m always looking to see what the latest trends are. Most of the articles I read are for the Business to Consumer (B2C) market so what if you are a company that sells Business to Business (B2B)? What trends should you be looking to adopt? In my opinion, these are the top 5 that could be used for B2B digital marketing -

  1. Streaming video – Videos were extremely popular across social media platforms in 2019 and will continue to be in 2020. This is definitely a trend that B2B marketers should be using.
  2. Social Media stories – this is a simple way to engage users and drive traffic to your website. According to Chief Marketer – the benefits to social media stories are:
    • Increased brand awareness
    • Constant engagement with followers
    • Cost-effective ad solution
    • Increased traffic to your web page
    • Opportunity to reach younger audiences
  3. Improved Customer Security – Is your website secure when handling customer information? With so many data breaches, this will be important for all businesses to follow guidelines to keep consumer data safe.
  4. Interactive Content Marketing – this is a great way for B2B companies to interact with their customers through quizzes, polls & surveys and calculators to name a few.
  5. Augmented Reality (A/R) – We’ll see a lot of this on the B2C side with virtual tours of homes, paint colors, and even makeup companies. Depending on the B2B product, I think that there ways that incorporate A/R into your digital marketing


Maybe I’m wrong, but here are the trends that I don’t see working for B2B –

  1. Influencers – Sure, influencers are great for consumer goods, but it seems difficult to work into a B2B mix. Don’t get me wrong – there are certain B2B products where influencers could work, but I don’t see this trend as popular in the B2B realm
  2. Social Media Shopping – Because B2B is well, B2B, I don’t see social media shopping being adopted in 2020. Most items are too specific to even be sold online.
  3. Voice Search – Most likely, a consumer is not going to ask Alexa for widget xyz. This is something to keep an eye on, but I don’t think that we’re there yet for B2B.


Want to learn more about 2020 digital trends and how to implement them into your marketing mix? Contact me or one of the other digital experts here at Q. We’d love to chat!






Maggie Reed

Posted By: Maggie Reed

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